Global tourism reached 1.52 billion international arrivals in 2025, up 4% year-on-year, with Africa emerging as the fastest-growing region at 8% growth. Morocco recorded a 14% increase, nearing 20 million visitors, while South Africa rose 19%. The rebound, highlighted in the UN World Tourism Barometer, underscores Africa’s expanding global market share.
Morocco, South Africa Lead Africa’s 2025 Tourism Surge

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com