Greece recorded 36.7 million international arrivals between January and November 2025, generating €23 billion in tourism revenue, according to Alpha Bank research. Growth was driven by the UK, Germany, United States, Italy, and France, alongside a 4.4% rise in average visitor spending to nearly €600 per trip, strengthening Greece’s global tourism market share.
Greece Welcomes 36.7 Million Visitors, generating €23B Revenue
Published On :
February 18, 2026
February 18, 2026
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com