A study presented by Mabrian and The Data Appeal Company at the European Travel Commission meeting revealed intercontinental travellers are increasingly choosing lesser-known regions over traditional hotspots like Paris and Rome. Rising interest was recorded in Southern Finland, Vestland (Norway), Galicia (Spain), Poland, rural Croatia, and the Ionian Islands, driven by nature-based and shoulder-season travel preferences.
European Study Highlights Shift from Paris and Rome to Finland, Poland and Galicia
Published On :
February 16, 2026
February 16, 2026
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com