Accor is strengthening its meetings and events presence across Asia-Pacific in 2026, introducing new venues, enhanced loyalty benefits, and sustainability. The group reported a 19 percent year-on-year rise in conference and group bookings, driven by demand for flexible, experience-led business events. Accor expanded venues across Australia, New Zealand, and Southeast Asia, combined with eco-certified hotels and rewards for planners, positioning the brand as a regional leader in modern MICE travel.