Spain continues to dominate as the number one overseas destination for UK tourists in the 2025–26 travel season, outperforming rivals across the Mediterranean. Industry data highlights strong repeat visitation driven by affordability, short flight times, and diverse experiences across the Canary Islands, Balearics, and Costa del Sol. Travel experts say Spain’s blend of casual luxury, culture, and year-round appeal keeps British demand resilient despite post-Brexit changes and rising travel costs.