Thailand is recording unprecedented tourism growth in 2026, with the United Kingdom emerging as its leading European source market, ahead of Germany, France, Poland, Sweden, and Norway. Tourism data links the surge to strong air connectivity, cultural affinity, and rising long-haul demand. Authorities say higher arrivals from Europe are boosting spending, strengthening regional tourism hubs, and reinforcing Thailand’s position as a global travel powerhouse.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com