Nepal is stepping up efforts to attract Indian pilgrimage tourists by showcasing its spiritual heritage through a dedicated roadshow in Varanasi. Tourism officials highlighted key religious sites including Pashupatinath Temple in Kathmandu and Lumbini, the birthplace of Lord Buddha. Authorities say the initiative aims to revive Indian arrivals, strengthen cross-border religious tourism, and position Nepal as a core extension of India’s Char Dham and Buddhist pilgrimage circuits.