Hotels worldwide are redesigning loyalty programmes to increase direct bookings as AI tools and online travel agencies reshape travel distribution. Brands are moving beyond point-based rewards toward personalised experiences, flexible benefits, and lifestyle partnerships. Industry experts say stronger loyalty ecosystems help hotels reduce commission costs, retain customer data, and build long-term guest relationships in an increasingly AI-driven booking environment.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com