Sri Lanka Tourism Promotion Bureau has conducted strategic tourism awareness sessions across major Indian metro cities including New Delhi, Mumbai, and Chennai. The initiative aimed to reinforce Sri Lanka’s readiness for growing international travel while strengthening ties with the Indian travel trade. Officials highlighted improved infrastructure, air connectivity, and diverse tourism offerings such as wellness, wildlife, heritage, and MICE travel. India remains Sri Lanka’s largest source market, making the outreach critical for sustained tourism growth in 2026.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com