Goheung-gun, located in South Jeolla Province in South Korea, has unveiled its 2026 Tourism Revitalisation Plan aimed at shifting from short visits to longer, stay-focused travel. The strategy promotes extended itineraries combining marine tourism, island experiences, healing forests, and local cuisine. Authorities aim to increase visitor stay duration, strengthen year-round tourism, and ensure tourism spending directly benefits local businesses, positioning Goheung-gun as a model for sustainable, value-driven tourism growth.