India and Sri Lanka, located in South Asia, are preparing for a major tourism boost as they co-host the ICC T20 World Cup 2026. The global cricket event is expected to attract large numbers of international fans, increasing demand for flights, accommodation, and local experiences. Marriott Hotels, the official accommodation partner, is expanding curated stays and fan-focused offerings across host cities, positioning both countries as leading sports tourism destinations in 2026.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com