Music events are rapidly reshaping how India’s Gen Z plans travel, with experiences now driving destination choices. Studies show nearly 62 percent of Gen Z travelers plan trips around concerts or music festivals, while over one-third begin travel planning as soon as an event is announced. Cities hosting live music events are seeing increased first-time visits, longer stays, and higher local spending. This shift highlights the rise of experience-led tourism, where festivals act as gateways to exploring new destinations and cultures.