Las Vegas’ hospitality industry is preparing for a strong surge in visitor demand as CES 2026 takes place from January 6 to 7. Hotels across the city are reporting increased bookings, with room rates ranging between USD 300 and USD 800 per night during the event. As one of the city’s largest conventions, CES plays a key role in driving tourism during off-peak periods, supporting hotels, restaurants, and local businesses as Las Vegas continues its broader economic recovery.