Vietnam has become Southeast Asia’s top family destination, with Agoda reporting 30% increased family travel interest in late 2025. South Korea leads searches, while Indian family interest surged 186% year-on-year and Malaysian searches rose 74%. Vietnam welcomed nearly 19.2 million international visitors in 11 months—a record 21% increase. Families are attracted by rich cultural heritage, affordable costs, stunning landscapes including Ha Long Bay and Phu Quoc, improved air connectivity, and diverse experiences from Hanoi’s bustling streets to pristine beaches, making it ideal for memorable vacations.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com