South Korea’s tourism industry is seeing rapid growth as Alipay+ digital payments surge 18% year-on-year, reshaping how international visitors shop, travel, and book services. With 21 integrated wallets and over two million accepting merchants, tourists now enjoy seamless payments across transport, beauty clinics, and food outlets. Rising usage—from 120% growth in transport transactions to expanding acceptance nationwide—highlights how digital wallets are enhancing convenience and boosting tourism-driven businesses.