Saudi Arabia’s tourism sector reached $73 billion (SAR 275 billion) spending with 116+ million visitors in 2025, targeting 150 million by 2026 under Vision 2030. European tourists increased 14%, East Asia/Pacific 15%. Domestic tourism surged 18% in Q3 2025; rural hospitality grew 1,250%. Ministry of Tourism issued 31,000+ licenses for rural inns and private homes. Key destinations include Riyadh, Jeddah, and Mecca. Government investments focus on infrastructure, cultural heritage, and sustainable tourism, diversifying economy beyond oil dependence.