Japan is entering a new era of sustainable tourism as Valuence Holdings leads the country’s luxury resale boom and strengthens its circular economy. At the same time, ANA and JAL are boosting eco-friendly travel through sustainable aviation fuel, carbon offset programs, and expanded international routes. With rising tourist arrivals, growing demand for second-hand luxury goods, and increasing eco-conscious hospitality options, Japan is becoming a top destination for responsible, high-quality travel experiences.