Hanoi welcomed more than 28.22 million visitors in the first ten months of 2025, marking a strong rise in both domestic and international arrivals. Tourism revenue climbed to 108.22 trillion VND as new festivals, digital tools, and sustainable travel models broadened the city’s appeal. With upgraded attractions, night-time experiences, ecotourism projects, and expanding global partnerships, Hanoi is strengthening its position as one of Southeast Asia’s most vibrant and forward-looking travel destinations.