With sports tourism driving 10% of global tourism spend and set to grow 17.5% by 2030, Saudi Arabia is making bold moves to lead the sector. Hosting 80 global events and welcoming 2.5 million fans, it’s backing its vision with 15 stadiums, expanded youth leagues, and surging women’s participation. The 2034 FIFA World Cup marks a pivotal step in Saudi’s mission to become a top global sports tourism destination.