Ho Chi Minh City’s tourism sector is thriving, welcoming over forty million visitors and generating US$8 billion in revenue from January to October 2025. Driven by strong domestic and international arrivals, robust MICE tourism, cultural festivals, and diverse leisure offerings, the city is enhancing infrastructure and digital services to meet growing demand. With sustainable and experiential initiatives, Ho Chi Minh City is poised to strengthen its position as Vietnam’s leading tourism hub.