A new wave of travel called “trolley tourism” is transforming how people explore the world in 2025. According to Booking.com, more travelers are visiting local supermarkets and food markets to discover authentic flavors and everyday culture. From Tokyo’s konbinis to Italian markets, these food-driven journeys merge local discovery with comfort, sustainability, and community, proving that the path to culture often begins with a grocery cart.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com