France has reclaimed its global winter tourism dominance with 54.8 million skier visits during the 2024–25 season—a 5.5% rise from last year and its best in over a decade. Fueled by favorable snow, strong international arrivals, and sustainable resort upgrades, France now stands as the world’s second-largest ski destination. Its success highlights resilience, innovation, and environmental commitment, reinforcing France’s leadership in global mountain tourism.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com