Japan’s tourism industry continues its record-breaking rise, welcoming over 31.6 million international visitors in the first nine months of 2025—a 17.7% increase from last year. Driven by strong demand from China and neighboring markets, Japan is thriving as a global travel hub. With sustainable tourism now central to its strategy, Japan aims to balance economic growth, cultural preservation, and eco-friendly practices while targeting 60 million visitors by 2030.