Jamaica has set an ambitious goal of welcoming 8 million visitors and earning $10 billion in tourism revenue by 2030. Led by Tourism Minister Edmund Bartlett, the strategy focuses on sustainable growth, local empowerment, and market diversification. Through global marketing campaigns across the U.S., Canada, and the U.K., and expansion into South America and the Middle East, Jamaica aims to balance luxury tourism with community-driven, eco-conscious development.
Jamaica targets eight million tourists and $10 billion by 2030

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com