Italy’s tourism industry is set for a strong 2025, expecting 146.3 million visitors—a 4.7% increase from 2024. Foreign travelers will drive this rise, contributing to an estimated €135 billion in tourism revenue. While domestic travel may dip due to higher costs, Italy’s timeless charm, rich culture, and scenic beauty continue to attract global visitors, positioning the country for sustained, sustainable growth and renewed economic vitality in the year ahead.