India’s Ministry of Tourism has teamed up with Netflix to promote scenic destinations through on-screen storytelling. The partnership aims to highlight the country’s landscapes, traditions, and communities in films and series, encouraging global audiences to visit in person. From Kalimpong’s hills to the Andaman Islands, authentic portrayals will boost sustainable tourism, benefit local communities, and enhance India’s cultural presence worldwide while expanding the reach of the Incredible India campaign.
India partners with Netflix to showcase destinations through global storytelling.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com