TUI Group has introduced updated plastic reduction guidelines to support over 430 hotels in cutting harmful plastic use. Since 2022, the company has reduced plastic consumption per guest night by 19% and expanded initiatives tackling microplastic pollution with advanced filters. Pilot projects, like bottle refill stations in Cabo Verde, further highlight progress. These efforts align with TUI’s sustainability pledge to eliminate unnecessary plastic packaging by 2030 under the Global Tourism Plastics Initiative.