Indian millionaires, traditionally drawn to destinations like Singapore, Switzerland, and the UK, are increasingly setting their sights on Greece. According to the Hurun Luxury Consumer Survey 2025, Greece has captured 5% of this affluent market, matching France’s appeal. Its blend of history, stunning scenery, and luxury stays—from Santorini villas to wellness retreats—has positioned Greece as a rising star in global luxury tourism for India’s elite travelers.
Greece emerges as new luxury hotspot for India’s millionaire travelers.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com