Emirates Skywards, with 35 million members, has partnered with IBS Software to launch the iLoyal platform, a cloud-native SaaS solution redefining airline loyalty programmes. The platform enables real-time personalisation, faster partner integration, and expanded rewards across 100+ global brands. Supporting Emirates’ digital transformation, iLoyal will enhance member experiences with tailored offers, flights, and lifestyle benefits. The collaboration future-proofs Emirates’ loyalty ecosystem, setting a new benchmark in aviation customer engagement and innovation.