UN Tourism reports nearly 690 million international arrivals in the first half of 2025, 33 million more than last year. Africa led the rebound with a 12% increase, while Asia-Pacific rose 11%, boosted by strong growth in North-East Asia. Europe saw steady gains, and the Americas showed mixed results. Despite economic and geopolitical challenges, tourism receipts are rising, reflecting strong demand. Experts remain cautiously optimistic for continued growth into late 2025.