Cultural tourism is rapidly growing in India, with Millennials and Gen Z prioritizing authentic experiences over typical sightseeing. A recent report highlights that festivals, heritage sites, and traditional activities are now key factors in holiday planning. From Durga Puja to Hampi, travelers are embracing history, rituals, and local customs. The trend, boosted by social media and travel apps, is reshaping India’s tourism, emphasizing heritage, authenticity, and immersive cultural journeys.