Worcestershire’s tourism sector reached a record £1.05 billion in 2024, marking its first time surpassing the billion-pound milestone. Visitor numbers grew alongside longer stays and higher spending, boosting the county’s economy and supporting over 21,000 jobs. From countryside escapes to vibrant festivals like Taste Worcestershire, the county’s appeal continues to rise. With a five-year Destination Management Plan in place, Worcestershire is poised to strengthen its reputation as a global tourism hotspot.