Norway recorded 17.43 million overnight stays in the first half of 2025, a 16% rise from 2019, showcasing its strongest tourism performance yet. Growth was driven by the U.S., Germany, Switzerland, Italy, and Belgium, with double-digit increases across markets. International visitors made up 39% of stays, reflecting Norway’s global appeal. With its landscapes, culture, and sustainability focus, Norway has become one of Europe’s most attractive destinations for travelers seeking both nature and urban experiences.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com