Oravel Stays Limited, parent of OYO, has rebranded to PRISM, reflecting its growth beyond budget hotels into premium stays, rentals, co-working, and events. While OYO remains the consumer brand for affordable options, PRISM will serve as the umbrella identity across 35+ countries. The shift highlights a premiumisation strategy, with luxury brands like Townhouse and Palette, vacation homes, and co-working spaces, all powered by technology and AI to enhance global hospitality.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com