W Hotels has unveiled the reimagined W New York – Union Square following a $100 million transformation blending historic architecture with bold modern luxury. The redesigned property features revamped guest rooms, a striking Living Room inspired by Grand Central, the new Seahorse seafood brasserie, and the first in-hotel Peloton Studio. With upgraded suites, wellness zones, and vibrant event spaces, the flagship hotel redefines lifestyle-driven hospitality at the heart of New York City.