New Zealand’s tourism sector has surged, with international visitors spending NZD 12.1 billion in the year to June 2025—a 4.3% rise from last year. Australians and Americans are driving much of this growth, with higher daily spending and strong demand for outdoor adventures, cultural sites, and local experiences. Tourism now stands at 106% of pre-pandemic revenue, cementing its role as New Zealand’s second-largest export earner after dairy.