Dubai recorded 9.88 million international overnight visitors in the first half of 2025, up 6% year-on-year. British arrivals rose sharply by 13%, reaching 711,000. Officials credit the growth to global campaigns, new hotel openings, and a packed event calendar. With hotel occupancy at 80.6% and dining accolades including a three-star MICHELIN win, Dubai strengthens its position as a premier global destination for leisure, business, and culinary tourism.