In 2024, U.S. tourism hit historic highs, with North Carolina, New York, Utah, Louisiana, Wyoming, Ohio, and Montana recording unprecedented growth. Visitor spending surged, jobs expanded, and both major cities and rural areas saw benefits. North Carolina reported $36.7 billion in spending, while New York drew 315 million visitors. This collective boom highlights a nationwide recovery, strengthened by domestic travel, rising international arrivals, and state-led marketing campaigns that fueled economic growth.
Could North Carolina’s $36.7B Tourism Boost Reshape Its Economy?

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com