Celebrity Cruises is entering the river cruise market with new luxury voyages on Europe’s Danube and Rhine rivers, launching in 2027. Guests can secure early access through a refundable £400 deposit for priority booking. The cruises promise gourmet dining, daily shore excursions, and all-inclusive amenities, with optional pre- and post-cruise stays in Prague and Budapest. This move expands Celebrity’s premium travel offerings to intimate river cruises.