Every October, Sun Valley, Idaho celebrates its ranching roots with the Trailing of the Sheep Festival, a lively event featuring sheep parades, food tastings, and workshops. Hotel Ketchum enhances the experience by offering sheep-inspired décor, mountain views, and communal spaces like The Pasture. Together, the festival and hotel create a unique cultural identity, blending quirky heritage with modern luxury, drawing travelers seeking authenticity, comfort, and connection through immersive cultural tourism.