Canada has invested $442,098 into Montréal’s M.A.D. Festival, a major step toward strengthening Québec’s cultural tourism industry. Celebrating 25 years, the festival blends fashion, design, and performance, attracting international audiences and supporting local talent. With federal support, the event will expand globally, boosting tourism, creating jobs, and empowering SMEs. This funding positions Montréal as a cultural powerhouse, linking creativity with economic growth and elevating Québec’s profile on the world stage.