Japan welcomed 3.43 million international visitors in July 2025, setting a new record for the month and achieving a 4.4% year-on-year rise despite regional challenges. While typhoon disruptions impacted arrivals from some neighboring markets, strong gains from the US (+10.3%) helped keep momentum high. Year-to-date, arrivals reached 24.9 million (+18.4%), underscoring Japan’s resilience and growing global appeal as a leading travel destination.