After two decades leading Wyoming’s tourism industry, Diane Shober will retire in 2025, leaving behind a legacy of growth and innovation. Recently named 2025 State Tourism Director of the Year by the U.S. Travel Association, Shober expanded the state’s tourism budget from under $3 million to nearly $20 million and helped generate $4.9 billion in visitor spending in 2024. Her vision cemented Wyoming’s status as a premier U.S. travel destination.
Diane Shober honored nationally as Wyoming tourism reaches record heights.
Published On :
August 26, 2025
August 26, 2025
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com