Rome will host the WTTC 25th Global Summit from September 28–30, bringing together global tourism leaders, innovators, and policymakers. With a speaker line-up including CEOs from Marriott, MSC Cruises, Trip.com, TBO.com, and Google, the event will focus on sustainability, AI, and the future of global travel. Backed by Italy’s Ministry of Tourism and ENIT, the summit highlights tourism’s role in driving economic growth, cultural exchange, and cross-border collaboration.