Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched the bold and humorous ‘RAK Summer Unscripted’ campaign aimed at UAE residents. Focusing on authentic, unfiltered travel moments, the campaign highlights the emirate’s adventure activities and natural beauty. Riding on a 6% visitor increase in early 2025, RAK aims to boost domestic tourism and position itself as the Gulf’s adventure capital with a goal of 3.5 million visitors by 2030.
‘RAK Summer Unscripted’: Ras Al Khaimah’s Playful New Tourism Push
Published On :
August 20, 2025
August 20, 2025
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com