The Caribbean Tourism Organization will host its 2025 State of the Tourism Industry Conference (SOTIC) from 30 September to 3 October at Hilton Barbados Resort. Under the theme “Reimagining Caribbean Tourism,” leaders, policymakers, and innovators will explore strategies for boosting airlift, expanding niche tourism sectors, and driving sustainable growth. With research-led sessions, ministerial exchanges, and youth engagement, SOTIC 2025 aims to strengthen the Caribbean’s position as a leading global travel destination.