France has taken the lead in Europe’s luxury travel market, with July 2025 luxury hotel bookings surging 64% year-on-year, surpassing Italy, the UK, and Spain. Paris, Nice, and Marseille topped booking charts, with elite hotels like Le Bristol Paris and The Maybourne Riviera attracting affluent travelers. The surge marks France’s return as Europe’s premier luxury destination, blending cultural depth with upscale experiences to meet rising global demand for exclusive, personalized travel.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com