United Airlines has acquired a stake in Dfinitiv, a loyalty tech company known for personalized commerce tools. The partnership will explore enhancing United’s MileagePlus program through SmartCXP and SmartLink, which offer shoppable content and deep-linked experiences. United may also apply this tech to Kinective, its in-house media brand. This move aligns with United Airlines Ventures’ mission to invest in scalable, user-focused innovations across travel and digital platforms.