Tourism Australia has rolled out a $130 million global campaign targeting the US, UK, India, and Japan. Featuring celebrities like Robert Irwin, Nigella Lawson, and Abareru-kun, the ads blend classic Aussie charm with modern storytelling. Building on the “Come and Say G’day” platform, this campaign is set to boost visitor numbers and economic impact, aiming to hit 10 million arrivals by 2026 and redefine Australia’s international appeal.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com