Hong Kong’s summer is bursting with energy as the Chiikawa-themed “Summer Viva” campaign lights up the city. Visitors can explore giant inflatables, enjoy themed art, and join a four-location e-stamp rally across key neighborhoods. Hosted by the Hong Kong Tourism Board, this vibrant collaboration blends pop culture with local flavor—offering families, fans, and tourists immersive experiences, playful collectibles, and even chances to win tickets to the Chiikawa Days exhibition.